Welcome to episode 18 of of the #upyourbrave Livestream where my guests and I discuss Sharing your Story in Times of Change – sharing your story can fuel connection and compassion, and can also bring people together and inspire action.
Roslyn Ryan from OMG Marketing has been working as a Digital Marketer for the past 11 years and is also a Fitness Instructor. Her passion is helping people in the health and wellness niche to spread their wellness message with their ideal audience. She supports and coaches them to get in front of their social media by helping them connect with their health and wellness tribe.
You can find Roslyn here: http://www.onlinemarketinggroup.co.nz/, https://www.instagram.com/roslynryan/ and https://www.facebook.com/RoslynRyanOMGMarketing/. You can also reach out to Roz to find out more about using TikTok as a business tool.
In this episode Roslyn mentions:
- Bring in your back story to be relatable to your audience. Once people start to dig into their ‘why’ their social media posts become more connectable and relatable to their followers/audience. There’s a level of vulnerability required in order to do this, but once you start to share your when/where/aha moment and create action, your ideal audience will start to connect with you. Then creating content becomes much easier. You don’t have to tell the whole lot at once, you can just take bites and share it over time.
- It’s useful to use the ABT – and, but, therefore. You set the scene AND raise the stakes BUT identify the problem. THEREFORE reveal the solution. People often think they don’t have anything relatable to share, but if you speak to someone similar whether it’s mum to mum or personal trainer to personal trainer there’s so many aha and connectable moments. You’ve always got content to share, you’re not always wearing one hat. So what are you trying to raise the awareness of, what’s the aha moment and what’s the solution going to be from that? Then put that into some content to share, even in conversation.
Terry Williams is leadership trainer, authoring five books and a professional stand-up comedian. In between zipping around the Asia-Pacific region delivering keynote presentations about change, leadership and motivation, he facilitates workshops on those same topics, helping leaders and teams help themselves. And, in between that, he’s usually performing comedy on cruise ships. Terry’s books, including The Brain-Based Boss and Getting Better Buy-In take psychological research and break it down, to make it interesting and useful for people wanting to improve their performance and engage the people they work with. Since 2001, he’s done two dangerous things a year and that experience is the basis for his book and presentation 2 Dangerous Things A Year.
You can find Terry here: https://www.terrywilliams.info/, http://www.terrywilliamscomedy.com/, https://www.facebook.com/TerryWilliamsComedy, https://www.facebook.com/TerryWilliamsGettingBetterBuyIn https://www.instagram.com/terrywilliamsspeaker/. You can also get Terry’s SUCCESS and questions model, plus a link to download a free copy of one of his ebooks here: bit.ly/TerryUYB.
In this episode Terry mentions:
- Analyse your stories – it’s important to have a structure. Make it Stick details a useful six part framework to help make your stories as powerful and pointed as possible. The model is called SUCCESS:
- S = specific. If you’re telling a story make it specific, rather than ‘a friend’, personalise it and make the details very specific.
- U = unexpected. Unexpected detail creates drama and draws people’s interest.
- C & C = concrete & credible. Make the detail tangible and credible. If you’re referring to statistics, don’t generalise, be specific around the numbers.
- E = emotional connection. Even the most fact based people need both the facts and the feelings, so by having the emotional connection you’ll hit more of your audience than you might have otherwise done; have some universally relatable moral of the story.
- S & S = story structure. Make sure it has a beginning, middle and end – set the scene, have that turning point, build the drama/climax and then a bit of a message/learning at the end.
- When you’re in the drafting mode of your stories initially go wide by asking very broad open questions eg: what’s the worst thing that has happened, the best thing that has happened? Then if you’re at an event, have a conversation with people and go wide with them. Once you have enough information, start narrowing it down with more probing and closing style questions to find the moral/key takeaway of the story, and then work out how you can connect with the wider audience. A story doesn’t have to be a one way linear broadcast, and if you’re telling a story, frame it with some questions to get your audience to tune in and connect more.
- Don’t write your story in detail, but instead have a skeletal story you can just customise to your audience as required. To avoid it becoming vanilla and stripping out a lot of its meaning, incorporate the questioning approach.
Lisa Faherty is a life coach, surf instructor and essential oils wellness advocate with her business Live Laugh Love oils. Lisa hails from Ireland and now lives in Wellington with her Kiwi partner and their adorable yorkshire terrier puppy.
In this episode Lisa mentions:
- People crave connection and human interaction. Lisa shares daily on social media, and keeps it real as if she is talking to them in person, rather than just selling a product. Keep it authentic, show them who you are behind the scenes, and the connections come from there.
- Also use social media platforms as a teaching/training tool rather than just promoting a product, show your customers/audience how to use the products, and provide that continuous knowledge.
Natalie Cutler-Welsh is your host, speaker, author, Impact Entrepreneur and mother of 3. Aka the Go to Girl and the Up Your Brave Mentor, Nat helps people to Amplify their Impact, business and wellness with her Amplify Membership and Essential Oils.
In this episode Nat mentions:
- Have a back-pocket story that you can just bring out at any time. Think about your most common FAQs when you’re out and about eg: how did you get started in your business? Have those back-pocket stories that you can tell well, and have a long and short version of them.
- Even if you’ve told the same story 70 times, it’s important to ensure it’s fresh for each new audience.
- If you have the goal of writing a book, just keep track of your stories even if it takes years to complete your book. You can just jot your thoughts down on bits or paper, or use a tool like Trello, Scrivener or Google Docs to keep track of your stories.
This is one of the #UpYourBrave livestream series designed to help raise the state of resilience, health and happiness on a global level.
You can find Nat here: http://nataliecutlerwelsh.com/about/. You can also check out the other videos in the #UpYourBrave series here: http://nataliecutlerwelsh.com/video-series/. You can also find more recommended tools and resources here.